Why didn’t you call me back?

Is hitting the reply button or returning phone calls a dying art?

Call me back, m'kay?

Call me back, m’kay?

Business. That’s what I do. I run a successful voiceover business on the daily. How? One way is by staying on top of my game and returning phone calls and e-mails immediately. Is returning phone calls and replying to emails a thing of the past? I sincerely hope not, however, I’ve personally been trying to hire a couple of different businesses to do service work for me lately and many have not bothered to return my call. This makes me an unhappy customer or potential customer. It also makes me very unlikely to use these businesses in the future. Why? Well, why would I put my trust in a business who didn’t take the time to return a simple phone call?

My question to you is this: Do you have calls or emails you haven’t returned? If so, you may have already lost a potential client or even worse, a current client.

Busy. It is a word that is highly overused. According to the dictionary, the word busy means:

*engaged in action: Occupied
*being in use
*full of activity
*foolishly or intrusively active
*full of distracting detail

Am I busy today? Yes. Was I busy yesterday? Yes. And it is very likely that I will be busy tomorrow as well. Do my clients care that I’m busy? No. Nope. Not at all. Nada. Now of course there are always times that we are truly incapacitated and can not return a phone call. For example, when I am in the studio recording, my phones are silenced and I concentrate on the copy in front of me. But the minute I walk out of the studio, I check messages and emails. Todays technology allows us to be connected every second of every day. My smart phone lets me know I have an email the moment it comes in. It’s up to me to handle it from there. My policy is to return emails immediately, or at least hourly and to return phone calls as soon as I have an available moment (no matter how busy I am). And by busy I don’t mean doing laundry or catching up on Dancing With The Stars. What’s your excuse?

Lately I’ve noticed many of my clients thanking me for my quick or timely responses to their requests. With my curiosity peaked, I asked a few of them about their experience with getting e-mails and phone calls returned. Here are some of their responses:

“It’s unfortunate that I have to hound some folks to get answers to my questions. On occasion I have to actually track my audio down like I’m hunting a bear.”

“Just last week I needed an audition and quote for a big project and sent out e-mails to 6 potential voice actors. One called me immediately, one e-mailed me 2 days later and the other 4 never responded at all. It makes my job harder than it needs to be.”

“Email is my life. If I send out a request that is not responded to by the end of the day, you probably won’t be receiving any more of my emails.”

“Ugh, this is a problem for me and my team on a daily basis. Most of the projects that we work on have hard deadlines. If you don’t get back to me within a few hours to let me know you’re available, you’re out.”

Wow. My mind = blown. Who knew so many people don’t reply to email requests. Well, we both do now.

Do you have phone calls or emails waiting for your response? Even the ones you don’t want to deal with? Then why are you still reading this blog? Get BUSY responding to your current and potential clients. Otherwise, they’ll just move on and connect with someone who will hit the ‘reply’ button or call them back like a boss. Be that boss!

You’re welcome.

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